Have you noticed that almost everything we do today is connected with some kind of the latest technology? Successful innovations are no longer just new varieties of our laptops and smartphones, they have flooded the most common tasks in our everyday life.
Digital transformation
It is a process that is known in the business world as
digital transformation and consists of the migration of a company from the
analog to the digital world, in a large number of processes and functions in
order to increase its competitiveness and productivity.
Content marketing
And to sell recovering in the digital world, any concern
needs content marketing. The question is, who will help you create content that
your audience will really love? The rejoinder is very simple: you, the
copywriter.
Therefore, today we cannot leave such an important and
fundamental topic as "technology" outside the list of freelance
writers.
But in the end, being a local foodie is useless! Each topic
has its own characteristics, and before you become a copywriting fanatic, you
need to understand what are the best practices when it comes to writing
articles about technology and innovation.
Search technology trends
First, you need to know what the main technology trends are
at the moment. One of the great things about technology is that most of them
revolve around the same tools.
For example, someone is evolving a new algorithm that can be
used to create a wide variety of software. Your role as a copywriter is to know
everything (or almost everything) about this algorithm so that you are ready
when a client asks for text about it - at some point, they will definitely find
out! Next, we'll take a look at the main trends that are always circulating on
tech blogs.
Big data
We are constantly introducing new data to the network and we
are not talking only about personal data. In addition to this, there is also
navigation data, the preferences of the websites we visit, the products we are
looking for, etc.
This vast amount of information, if systematically stored and
analyzed, can lead to incredible products and services. This is what great data
is all about.
Processing this amount of data requires a lot of memory from
the hardware used, intensive processing skills, and complex code. After all, it
is not yet possible to create a self-learning computer or an
"autonomous" car for simple systems.
Consequently, analyzing all of this data is a way to create
standards and create value for concerns around the world that want to better
understand how consumers behave.
Bitcoin
Bitcoin was the first fully digital money to catch on and its
market has grown significantly in recent years. Many people buy bitcoins for
investment, because at the time of creation, bitcoin was worth less than $ 1,
and in 2016 it has already grown to $ 900. Its updated cost is the approximately US
$ 10,000.
Similar to printing money, bitcoin is mined (alludes to gold mining) using a decentralized network of computers.
Besides being the most profitable investment for two consecutive years - 2015 and 2016 - it was considered an interesting alternative to the currency we know. Whether for it or against it, a technical writer needs to know this!
Usable
Have you overheard of smartwatches that do much further than
show the time and even track your heart rate? This is just one example of
wearable devices - technology applied to the items we use.
Large companies such as Apple, Samsung, Motorola, and Huawei
have devoted in such unveilings.
Although the amounts are not yet so attractive, it is very
likely that laptop computers will gradually take place in our daily life. Thus,
this is one of the trends to watch out for.